In December 2014, this stadium-filling songwriter spent weeks studying her own fans' social media, then mailed them hand-wrapped presents — an operation the internet immediately gave its own portmanteau nickname.
The full story
For 'Swiftmas' 2014, Taylor Swift researched fans online and sent personalized gifts — including a $1,989 check toward one fan's student loans — hand-delivering some herself. The unboxing videos remain a genre of their own.
The clues we handed out
— One package contained a check for $1,989 to help a fan pay off student loans. The amount was not a coincidence.
— She hand-delivered one haul herself, showing up at a Connecticut fan's front door.
— She later re-recorded her old albums to own them, adding two possessive words to each title.
— Her fans trade friendship bracelets and have broken Ticketmaster.
— Initials: T.S.
How this case played
ALLEGEDLY* edition No. 9. Three strikes to name Taylor Swift, with a free clue
unlocked after every miss.
Where this comes from
Every case on this site is drawn from the public record. These are the records for this one.
*A blind item you can check. Every puzzle is drawn from the public record —
court records, official rulings, and moments that unfolded on live television — and the
records are linked above. Allegedly.
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